Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user - the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.
As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this
"Do it yourself" age. Music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level. Presented here are more than 100
ideas, tips and important information for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough.
Here is a new site that should have some great opportunities to
market your songs
(you can leave your email with them to be notified with more info)
Music Marketing and Promotion Tip #51 Create a music slogan of up to 8 words (less is better) that quickly, accurately and in a catchy manner describes your music in a real way.
Music Marketing and Promotion Tip #52 Give a review to get a review, honestly is the best policy, but never brutality. Many times someone will return the favor and it shows your knowledge, your twist, on the music created.
Music Marketing and Promotion Tip #53 Print up posters and/or flyers about your upcoming show and post them wherever your type of fans would hang out and include your web link, show date, name of CD, where CD can be purchased.
Music Marketing and Promotion Tip #54 Get into podcasting and videocasting yourself or making your music available for podcasting.
Music Marketing and Promotion Tip #55 Tag your MP3s with your name or band name, not just the song name. They need to know WHO did this material when they happen across it months later.
Music Marketing and Promotion Tip #56 Know who you are! Get into an appropriate category so that you can be found. People have to be able to identify your sound into a category that they can identify with. You may want to portray a new edgy sound, which is fine, but there are still general categories that people search on in record stores or online and you have to be found in one of them.
Music Marketing and Promotion Tip #57 Throw a listen-in. Contact record stores, coffee shops, book stores, malls, recreational areas, galleries, cool clothing stores or nightclubs that are willing to support local music. The free listen-in could have talk session and discounted CDs with coupons.
Music Marketing and Promotion Tip #58 Keep it simple silly, web sites that take a long time to load, are not easy to navigate, and are not interesting will not keep the viewer’s attention long enough for them to get to know you. So don’t make your personal website or any site that can be customized, so frilly that it turns a potential opportunity away.
Music Marketing and Promotion Tip #59 Join local communities and organizations and go to meetings periodically and pay attention. Listen for opportunities in what they are saying and perhaps volunteer. Help them and they will help you. Non profit organizations are likely to have access to media outlets that may give your some exposure.
Music Marketing and Promotion Tip #60 Check your public and local radio stations that play your type of music and try to get some air time.
Music Marketing and Promotion Tip #61 You will hear a lot of no’s and negativity. That is to be expected as everyone’s taste is different. Hopefully someone will give you some constructive criticism. Learn from it what you can but keep moving forward.
Music Marketing and Promotion Tip #62 Develop yourself as a complete package. Record labels do not spend the money on A&R as in the day. Educate yourself as a well-rounded music artist and present yourself as such.
Music Marketing and Promotion Tip #63 Elevator Pitch – If you only have one shot to make an impression in 30 seconds or less, can you do it? You will need to, so practice it!
Music Marketing and Promotion Tip #64 Post your gigs on your website(s), class ads, Craigslist, Backpage and other sites for your location.
Music Marketing and Promotion Tip #65 Submit your music to songwriting competitions, musician competitions, singing contests – try out for American Idol, for gosh sakes!
Music Marketing and Promotion Tip #66 Do a free conference call to chat with fans using your website. Record the call and follow up by posting the MP3 on your site. Promote it for all its worth.
Music Marketing and Promotion Tip #67 Never release an inferior product, send out professional, and only your very best demos and new releases.
Music Marketing and Promotion Tip #68 Get testimonials and reviews from people that matter and start locally if you have to. Add them to your press kit.
Music Marketing and Promotion Tip #69 Make sure you make it easy for potentials sales to happen whether on your site or at a show. Make the payment process, safe, secure and EASY.
Music Marketing and Promotion Tip #70 Have a house concert. Invite the neighborhood to your backyard.
Music Marketing and Promotion Tip #71 Give your fans insider, behind the scenes, back stage with the band info and videos. This is great info to include in newsletters – people that signed up to learn more about you on purpose.
Music Marketing and Promotion Tip #72 Take the good with the bad, and take it all graciously. You must keep your image clean or at least maintain the aforementioned image.
Music Marketing and Promotion Tip #73 Don’t waste time, prioritize and go with the best bets. Put your energy into the correct market for YOUR music.
Music Marketing and Promotion Tip #74 If you can write well about a music subject, write and distribute articles. Always source the article back to your website. Let it be redistributed with the bottom author source info to spread your message and link.
Music Marketing and Promotion Tip #75 Gig swap with other bands from another area to widen your fan base.
Music Marketing and Promotion Tip #76 A music profile or bio, press kit and press releases should all be well written, free of misspellings, kept current, and to the point. Schedule updates of your various online activities.
Music Marketing and Promotion Tip #77 Find a business in your area that you can partner with for mutual benefit. If something about a song, style, or image would boost a local business, develop a cross promotional relationship.
Music Marketing and Promotion Tip #78 Respond to all your correspondence in a timely, businesslike, and correct manner – appropriate to the sender. Be considerate of your audience.
Music Marketing and Promotion Tip #79 Give people what they want. It’s all about the fans. If they come to your website, give them information that makes THEM feel good. If they come to your show, entertain them, thank them and thank the venue for the experience.
Music Marketing and Promotion Tip #80 Don’t disappear. Once you have started building your momentum, it is a continuous onslaught.
Music Marketing and Promotion Tip #81 Attend music conferences, indie showcases, music festivals. Gain exposure and network.
Music Marketing and Promotion Tip #82 Be easy to work with and be flexible. A good reputation carries a lot of weight. Flexibility can also mean possibly adjusting areas of your work or image so as to get your foot in the door if need be.
Music Marketing and Promotion Tip #83 Have a cause. Create an event to promote that cause. Team up with other like-minded bands and make a news worthy event out of that cause.
Music Marketing and Promotion Tip #84 Business Cards - When talking to anyone, hand one out. You must include the link to your website. Consider your link as your online business card.
Music Marketing and Promotion Tip #85 Rolodex your contact list (some sites have contact managers in their member consoles). Make a list and keep it current of all the places online and offline that you need to post to when you need to send out reoccurring press releases of news and events. Be aware that many sites have limits in number and/or timeframes, be careful to not exceed them.
Music Marketing and Promotion Tip #86 Invoke your personality into your writings to make your invitations, announcements and introductions fun and effective.
Music Marketing and Promotion Tip #87 Clearly define what you are about – quickly, online or offline. People have short attention spans and are short on time - not just the music industry, but most people in general. This is very important! Don’t waste words. Make anything you have to say about yourself or band enough to give the important necessary information and cut out the nonsense.
Music Marketing and Promotion Tip #88 Create a band calendar with some humorous photos of the various band members at various events.
Music Marketing and Promotion Tip #89 You heard it through the grapevine. Share “some” inside knowledge with other bands and songwriters in your area. Start your own information highway.
Music Marketing and Promotion Tip #90 Create an automated template for emails. Take the time to add the person’s name with a personal tidbit, but save time with a readymade email guide. Respond to unsolicited emails with your own personalized marketing message and a link to your website.
Music Marketing and Promotion Tip #91 Play for free if you have to, any where, any time. Create an event, an event with a cause and donate the proceeds to a charity. This can open up some interesting contacts and opportunities. Sponsor an event.
Music Marketing and Promotion Tip #92 Reach out and touch your fans. Whether someone else is maintaining your online presence or not, occasionally touch base with fans personally.
Music Marketing and Promotion Tip #93 Include every ounce of contact info needed upon every available surface.
Music Marketing and Promotion Tip #94 Borrow an idea from other sources, even outside the music industry. If it works for that company, perhaps you can adapt the idea to market your music as well. Find a way to put a new twist or slant on a successful bands tactics.
Music Marketing and Promotion Tip #95 Send birthday cards to your fans…of course you need to get their birthday info when they sign up for mailing lists.
Music Marketing and Promotion Tip #96 Get involved in the music forums and message boards that target your music segment and ALWAYS include your signature URL (aka web link)!!
Music Marketing and Promotion Tip #97 Start a Music or Band Blog, well written and kept current. Submit it to music Blog directories.
Music Marketing and Promotion Tip #98 Create a novelty song that topics a holiday, a hot news item, your city or town, sports team, political event or other idea and gain exposure on promoting this song.
Music Marketing and Promotion Tip #99 Listen to your fans and learn what brought them to your show. This is very effective to giving you feedback on which promotional tool worked.
Music Marketing and Promotion Tip #100 Success doesn’t happen to those that wait. A record label , music deal, stardom, just creating a website “and they will
come” doesn’t just land in your lap with you doing nothing. You have to make success come to you. Be persistent, be confident, roll up your sleeves, it’s going to take some serious work.
Music Marketing and Promotion Tip #101 Use the Internet to research and keep current on new ways and new sites to market your music.
Music Marketing and Promotion Tip #102 Strength in numbers. Build joint ventures, collaborations and/or online partners on a project and both of you market that project.
Music Marketing and Promotion Tip #103 Have a professional email address.
Music Marketing and Promotion Tip #104 Don’t burn your bridges. Even with the increasing number of music “wanna-be’s” the music industry is a relatively small and close knit community. A wrong done to you by someone early in your career, may be that
“someone” in a position of music power one day that you just might need to do business with.
Music Marketing and Promotion Tip #105 Join the party, even if you aren’t in the mood. Don’t respond to the inevitable “what do you
do” question with your day job, but tell your potentially new fan you are a musician and hand them your business card.
Music Marketing and Promotion Tip #106 Keep a journal of your marketing efforts with what worked and what did not work. This can be used in many ways down the road besides tracking your efforts. A book or e-book maybe?
Music Marketing and Promotion Tip #107 If out partying, have a designated friend or band mate for image control. If you get into something that could potentially land you in trouble, that controller gets you out of the situation before it can hurt your image. Video can be on the Internet before you even get home, so protect your image at all costs if you happen to get out of control.
Music Marketing and Promotion Tip #108 Business is business. There is a time and place for slang/explicit language, behavior, and the like. Project yourself in a professional manner. Know when you are onstage and when you are not.
Music Marketing and Promotion Tip #109 Get your own competition going about your band or a new release. Give something away, have fans register at local record stores, find a way to get buzz going by asking a great question.
Music Marketing and Promotion Tip #110 Self promote everyday, in everyway, one way or the other.